Frasers Hospitality Pte Ltd Launches Global Loyalty Programme Fraser World
New Recognition Initiative Enhances The Fraser Experience with Wide Range of Benefits
Singapore, 30 March 2012 – Frasers Hospitality Pte Ltd, a world leader in luxury apartments and serviced residences, today introduced its exclusive guest recognition programme, Fraser World, to reward frequent and extended stay residents of its 46 properties worldwide.
Specially designed to offer residents an extensive range of premier privileges that suit all needs, the programme will have four membership tiers that include Crystal, Sapphire, Diamond and Platinum.
Rewarding points for every room night stayed, Fraser World’s wide range of benefits also include complimentary upgrades, preferential rates, and other member-exclusive conveniences to further enhance the quality of their stay such as complimentary dry cleaning and pressing, airport transfers, breakfast, newspapers, welcome amenities and local calls.
“Fraser World elevates the value that we deliver to our guests, who are our number one priority. It is about making their stays with us even more memorable with special privileges that are tailored to their individual needs and preferences to enhance engagement and loyalty,” said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality. “As international travellers, our members will also be able to earn and enjoy their privileges whenever they stay at any of our Gold Standard residences worldwide”.
Complementing their travel and living lifestyle, Fraser World members will also enjoy elite access to member-only news, exclusive offers as well as updates on the benefits that cater to their lifestyle needs.
Guests can apply by first logging on to www.frasershospitality.com to update their profile, and subsequently set their preferences and personalise their account upon receiving their membership card.
Frasers Hospitality Pte Ltd will manage 54 properties – a total of 8,732 individual residences – in 31 cities worldwide in 2012, with 13 new properties scheduled for 2013. The company’s global footprint will expand to 72 properties with a total of 12,000 individual residences in 37 global cities by the end of 2016.
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